Camille
0a38e9180c605e8bb752b22347b1fb05.jpg

313 Mall - iDragon

313iDragon app is an app designed and developed to coincide with the Chinese New Year Celebrations of one of Singapore's popular mall destinations, 313@Somerset. Keeping with the dragon theme, we created an app that allows users to capture virtual gems which enables them to claim vouchers in the physical store space. Marketing Magazine - Marketing Excellence Awards 2012 Excellence in Mobile Marketing | Bronze Mobex Awards Singapore 2013 Best in Location Based Marketing | Gold

313 mall is one of the most prominent shopping destinations along Orchard Road.
For the Chinese New Years celebrations, they have approached the agency with one brief:
How can we engage shoppers in a meaningful way  - and drive traffic to our retailers?

Our solution:
The 313 iDragon App.
Keeping with the Chinese New Year dragon theme, we have created an app that  allows users to capture virtual gems which enables them to claim vouchers in the retail outlets.
The more users interacted with the game, the more rewards they’ve gathered - driving discounts, freebies, and interest in in-store promotions. With over thousands of downloads, the app has garnered considerable press coverage and has been awarded. | Marketing Magazine - Marketing Excellence Awards 2012 Excellence in Mobile Marketing | Bronze Mobex Awards Singapore 2013 Best in Location Based Marketing | Gold