Camille
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EDB - Gillman Barracks

How do you advertise the art space that houses Asia's up and coming contemporary artists? We were tasked to create ads for Gillman Barracks that showcased reputable names in the art scene, as well as the intriguing architecture of the space. 
We came up with the idea that artists live here - This became their domain, and a big draw to raise awareness in Singapore. 
From an art direction point of view, the names in themselves became the main draw - only accenting the differences by changing colours, repetition, and subtle treatment of black and white photos - the ads were conceptualized almost to look like small poetry pieces in an ad.

How do you advertise the art space that houses Asia's up and coming contemporary artists? We were tasked to create ads for Gillman Barracks that showcased reputable names in the art scene, as well as the intriguing architecture of the space. 
We came up with the idea that artists live here - This became their domain, and a big draw to raise awareness in Singapore. 
From an art direction point of view, the names in themselves became the main draw - only accenting the differences by changing colours, repetition, and subtle treatment of black and white photos - the ads were conceptualized almost to look like small poetry pieces in an ad.