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Accor - Social Media Playbook

Accor has tasked us to create a social media playbook to serve as a reference point across their various platforms. After a lot of exploration, we've arrived at a sleek, sophisticated look for Sofitel & Pullman Hotels that have been launched across global markets. Today, the social media playbook is actively used as a guide for their online comms that remains accessible to different hotels with various experience with social media. 

Accor has tasked us to create a social media playbook to serve as a reference point across their various platforms. After a lot of exploration, we've arrived at a sleek, sophisticated look for Sofitel & Pullman Hotels that have been launched across global markets. Today, the social media playbook is actively used as a guide for their online comms that remains accessible to different hotels with various experience with social media.