313 mall is one of the most prominent shopping destinations along Orchard Road.
For the Chinese New Years celebrations, they have approached the agency with one brief:
How can we engage shoppers in a meaningful way - and drive traffic to our retailers?
The 313 iDragon App.
Keeping with the Chinese New Year dragon theme, we have created an app that allows users to capture virtual gems which enables them to claim vouchers in the retail outlets.
The more users interacted with the game, the more rewards they’ve gathered - driving discounts, freebies, and interest in in-store promotions. With over thousands of downloads, the app has garnered considerable press coverage and has been awarded. | Marketing Magazine - Marketing Excellence Awards 2012 Excellence in Mobile Marketing | Bronze Mobex Awards Singapore 2013 Best in Location Based Marketing | Gold