“Let’s grab coffee” often means more than just coffee. It signifies the start to relationships, opportunities and business decisions. In Asia, Singapore often facilitates connections between companies and successful business ventures with a wealth of resources. Our machine, the Coffee Connector, is this symbolic idea brought to life. This is one of the most exciting pieces of tech, relevance and design brought to life. Client, agency and partners have worked collaboratively to bring to life a piece that broke the ice in various conferences in North America - highlighting that Singapore, is a facilitator to great business opportunities in Asia and beyond.
Agency: TSLA | Production Partners: TellArt | Client: EDB
Awarded a Silver in The APPIES 2014 | Runner-up in Ad Age B-to-B Best Award 2015 (Non-traditional/Experiential) | Silver in Ad Age B-to-B Campaign of the Year | Notable in Core77 Design Awards (Interaction).
We've done up various sketches, explorations, inspiration for the Coffee Machine Design. We were careful not to make it overtly futuristic- looking - whilst at the same time, maintaining a warm/progressive/interesting nature.