Camille del Rosario | Portfolio
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SIA Journeys - A proper farewell for the Queen of the Skies

The Boeing 747 was arguably the most important aircraft in Aviation history - practically every major inflight innovation that travelers enjoy today was pioneered aboard the 747! 


A seamless narrative experience with dozens of stories and vidoes, we crafted a clean, intuitive design that took inspiration from magazines and reader apps like Flipboard by seamlessly linking a vertically scrolling intro page with a horizontally scrolling content section, using countless hours of calculation and custom-built JQuery and Javascript codes.


The success of SIAjourneys led Singapore Airlines to extend it into a yearlong campaign – complete with a responsively designed Passport section with games that could be played on desktop, tablet, and mobile devices. It is widely recognized as one of the most successful digital campaigns for the brand.


SIA Journeys - A proper farewell for the Queen of the Skies

 

The Boeing 747 was arguably the most important aircraft in Aviation history - practically every major inflight innovation that travelers enjoy today was pioneered aboard the 747! 

A seamless narrative experience with dozens of stories and vidoes, we crafted a clean, intuitive design that took inspiration from magazines and reader apps like Flipboard by seamlessly linking a vertically scrolling intro page with a horizontally scrolling content section, using countless hours of calculation and custom-built JQuery and Javascript codes.

The success of SIAjourneys led Singapore Airlines to extend it into a yearlong campaign – complete with a responsively designed Passport section with games that could be played on desktop, tablet, and mobile devices. It is widely recognized as one of the most successful digital campaigns for the brand.