Pullman Hotels is a luxury hotel brand that aims to attract the “global nomad”, attempting to perfect the right blend of work and life.
Hyper-connected and sophisticated explorers, every day they invent new ways of doing business around the world.
To engage with this unique target audience, we launched Pullman Workation - A campaign that crowd sources work hacks to make your work life easier. From funny submissions, to useful tips - work hack has brought one of the key insights to life: that real work life blend is being resourceful and enjoying your work & play anywhere.
This campaign has generated over 230 unique submissions, causing an overall increase in 13% fan growth and reaching over 180,000 Facebook users all over the world - achieved through the concerted effort of blogger engagement, hotel amplification and reaching out to the Accor database.