Nespresso has redefined the art of luxurious coffee experience at home - but we needed to educate consumers that there’s more to this experience than what they simply see in the surface.
A World of Taste. An invitation to explore the world of taste behind each cup of coffee.
We’ve created an immersive microsite that promotes the the intricacies of coffee making, and the holistic experience that Nespresso offers. Along with PR & media drivers, we’ve also quizzed consumers on finer narratives of Nespresso’s World of Taste for a chance to win a machine for themselves. We’ve also paired this with targetted in-mall promotions, QR code activation that enabled users to claim vouchers as they’re about to experience Nespresso in-store.